about

my story

Years of hands-on work in cocktail bars and event production have refined our ability to transform ideas into guest-centered experiences.

Our focus is always the same: thoughtful execution, strong service culture, and drinks that leave a lasting impression.

process

We BLEND classical bartending traditions with modern craftsmanship to create elevated drinking experiences.

From intimate gatherings to large-scale events, the work is driven by precision, atmosphere, and a genuine passion for hospitality.

experience

OUR PRACTICE COMBINES structure, creativity, and storytelling to design bar experiences that feel seamless and memorable.

Every detail, from menu composition to guest interaction, is considered with intention, ensuring that each concept is both functional and expressive.

  • The Art of Modern Hospitality.

    SEEN is a Stockholm-based bar consultancy redefining contemporary mixology. We exist to create elevated drinking experiences where craftsmanship, storytelling, and hospitality meet.

    Working across corporate events, private celebrations, restaurants, cocktail bars, and bespoke concepts, SEEN delivers tailored solutions with uncompromising attention to detail. We do not believe in limitations, because every idea deserves a solution.

    Founded by Sixten Eriksson, SEEN is built on a solid foundation in international hospitality. With professional experience from leading cocktail bars in Malmö and Copenhagen, and influences gathered globally, SEEN brings a refined yet modern perspective to every project. After years in bar consultancy and event production in Copenhagen, the company is now firmly established in Stockholm.

    We are not here to simply build bars. We design complete bar experiences, from concept and preparation to the final pour. Every decision is made with the guest in mind. At the core of our work lies one principle above all: hospitality.

  • We believe exceptional cocktails begin long before they reach the glass. From the distillery to the guest, every element must be intentional. Each drink carries a narrative, one of origin, craftsmanship, and balance, and it is our responsibility to communicate that story with elegance and clarity.

    To ensure the highest standard, we collaborate exclusively with carefully selected spirit producers and premium partners.

    Whether you are opening a destination cocktail bar, launching a restaurant, hosting a private celebration, or producing a high-profile event, SEEN provides the expertise to elevate the experience.

  • * Strategic bar concept development


    * Curated, innovative cocktail programs


    * Professional staff training and operational excellence


    * High-end corporate and private events


    * Bespoke bar solutions for any occasion

  • Sixten has several years of experience in the bar and hospitality industry, specializing in tailor-made cocktail concepts, event beverage management, and bar consulting. His work bridges creativity and structure, helping event companies and private clients deliver smooth, memorable, and well-executed beverage experiences.

    Sixten supports event organizers, venues, and private clients with:

    • Tailor-made cocktail menu development

    • Beverage planning and execution for events

    • Bar setup, layout, and workflow optimization

    • Staff training and service standard implementation

    • Support when opening new bars or concepts

    • Supplier relations and beverage sourcing

    Each project is adapted to the client’s needs, brand identity, and guest profile — whether it’s an intimate private event or a large-scale corporate gathering.

    Selected Experience

    Dansk Industri — Summer Party 2025

    Sixten oversaw the complete beverage planning and execution for an event with more than 800 guests. He managed two cocktail bars simultaneously and handled all pre-event planning related to beverages, logistics, and service structure.

    Aspire Lounge — Copenhagen Airport

    Sixten developed a custom cocktail menu tailored to the lounge’s international guest base. He also conducted staff training and contributed to bar hardware setup and operational workflow.

    Cocktail Bar Management — Malmö

    Sixten has managed several cocktail bars in Malmö, focusing on daily operations, team leadership, service quality, and supplier partnerships.

    Creating Experiences Worth Remembering.

    Whether supporting an event company, developing a cocktail menu, or managing beverage service for a private event, Sixten brings structure, creativity, and professionalism to every project.

    References

    Marco Rodoni- Food and Beverage Maneger - Aspire lounge Copenhagen Airport